Skinn Branding Agency

DOES YOUR BRAND STAND OUT?

Brand positioning

The market is typically crowded with similar offerings. Yet, it is possible for customers to differentiate them and make choices based on… Exactly, what?

Positioning is a balancing act between understanding the market and the needs of your customers. It defines which unique place you want to occupy in buyers’ minds and hearts. Achieving such a clarity takes a lot of strategic and executional effort, so key to the brand’s success.
EXERCIS

Brand positioning

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Theme

Brand positioning

A sharp positioning statement should serve as a guiding principle for all branding, marketing, service and product-related actions. It also allows you to move away from a fierce, price-based competition and to create value that goes far beyond the money. If people understand and desire it, you’re doing a great job.
04.1
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Challenge

Find the sweet spot between competition and customer needs

A deep-dive into the competitive environment of your brand helps you see how crowded the place you’re standing in really is. Is your offering pretty much the same as everybody else’s? Or do you solve a problem / respond to a need in a unique way? The easier it is for a customer to tell your added value from others’, the smoother their buying decision will be.
04.2
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Exercise

Write down: what problems are you solving for your customers? What do they want to add to their lives by buying your product or service? Once this is clear, see how others deliver on these expectations. Are you all standing in the same spot? It might be time for a shift.
04.3

Download the full card deck to elevate your brand.

How we do this for our clients.

CASES
Upfresh crisp | SKINN BRANDING AGENCY
UPFRESH
Branding
CERCLE 3 D ball | SKINN BRANDING AGENCY
Cercle
rebranding
NIGHTRO baseline visuals | SKINN BRANDING AGENCY
Nightro
Branding
CARDS

Brand image

01
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Brand image

HOW ON-BRAND IS
YOUR IMAGE?

Manage the perception of your brand.
01
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Employer brand

02
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Employer brand

IS YOUR BRAND
AS EMPLOYER
ON POINT?

Attract and retain the right talent and build a culture.
02
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Brand system

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Brand system

Is your
brand system
complete?

Build your brand's recognisability in a consistent way.
03
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Brand positioning

04
Card bg brand positioning | SKINN BRANDING AGENCY

Brand positioning

DOES YOUR BRAND
STAND OUT?

Differentiate and create brand value that goes far beyond the money.
04
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Brand tribe

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Brand tribe

DO YOU LOOK
BEYOND YOUR
AUDIENCE?

Discover a basis for a deeper connection with your brand tribe.
05
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Contact
SKINN ADAM 09040 | SKINN BRANDING AGENCY
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges

BE 0882.998.324

+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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