Skinn Branding Agency

HOW ON-BRAND IS YOUR IMAGE?

Brand image

Branding is essentially the work of defining and maintaining an impression you wish to make on people. Thus, the image.

Does your brand look, sound and behave consistently on all its channels, including direct contact with customers? It takes a thorough inventory to diagnose that. Next to this, you need to know what lives in people’s minds. That’s where research comes in.

EXERCISE

Brand image

01
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Theme

Brand image

Managing perception is the clue of all brand work. The more you have under control, the stronger the brand. Firstly, pinpoint the key association you want to create. Once it's clear how you want to come across, you need to make sure your audience understands it and identifies with it.
01.1
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Challenge

Keep the balance between brand core and image

Brands are built like humans. It all starts from the core: values, purpose, personality... Behaviour and all external expressions stem from the core. The goal is to keep who you are in alignment with how others see you. This is achieved through ongoing research: the brand tracking.
01.2
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Exercise

Ask people in your non-professional environment what words come to their mind when they think about your brand. Or, if they don't know it well, what comes to their mind when they look at your company's website or product. Is this the answer you'd expect to hear? What's on point? What's unexpected or surprising?
01.3

Download the full card deck to elevate your brand.

How we do this for our clients.

CASES
cd&v
rebranding
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Joli
rebranding
CARDS

Brand image

01
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Brand image

HOW ON-BRAND IS
YOUR IMAGE?

Manage the perception of your brand.
01
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Employer brand

02
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Employer brand

IS YOUR BRAND
AS EMPLOYER
ON POINT?

Attract and retain the right talent and build a culture.
02
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Brand system

03
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Brand system

Is your
brand system
complete?

Build your brand's recognisability in a consistent way.
03
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Brand positioning

04
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Brand positioning

DOES YOUR BRAND
STAND OUT?

Differentiate and create brand value that goes far beyond the money.
04
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Brand tribe

05
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Brand tribe

DO YOU LOOK
BEYOND YOUR
AUDIENCE?

Discover a basis for a deeper connection with your brand tribe.
05
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Contact
SKINN ADAM 09040 | SKINN BRANDING AGENCY
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges


+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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