Skinn Branding Agency

DO YOU LOOK BEYOND YOUR AUDIENCE?

Brand tribe

One alternative way of thinking about your buyers is seeing them as a (potential) tribe, as suggested by Seth Godin.

In the classic approaches, marketeers define a “target audience”, represented by static personas. Then, typically through advertising, brands try to win their interest and stimulate purchase. This mindset is not that far from the archaic ‘magic bullet theory’.
More than half a century later, we probably can do better than that, can’t we?

EXERCIS

Brand tribe

05
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Theme

Brand tribe

Switching your mindset from personas to tribes can take you to a whole new realm of connection. Whether you own a B2B or a B2C brand, there’s a possibility to discover a basis for a deeper relationship with people who might become your fans, not just customers. Building a tribe is about kinship. Something that needs to be cultivated, but is also the most rewarding when achieved in business.
05.1
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Challenge

Find your crowd and connect with them

Brands are built like humans. It all starts from the core: values, purpose, personality... Behaviour and all external expressions stem from the core. The goal is to keep who you are in alignment with how others see you. This is achieved through ongoing research: the brand tracking.
05.2
Card bg brand tribe exercise | SKINN BRANDING AGENCY

Exercises

Take a look at your brand values and philosophy. What do you believe in? What basis for connection could you offer to people who think similarly? Imagine leading that group towards a higher goal. What would that be?
05.3

Download the full card deck to elevate your brand.

How we do this for our clients.

CASES
Bavet Case Neon | SKINN BRANDING AGENCY
BAVET
Rebranding
cd&v
rebranding
CARDS

Brand image

01
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Brand image

HOW ON-BRAND IS
YOUR IMAGE?

Manage the perception of your brand.
01
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Employer brand

02
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Employer brand

IS YOUR BRAND
AS EMPLOYER
ON POINT?

Attract and retain the right talent and build a culture.
02
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Brand system

03
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Brand system

Is your
brand system
complete?

Build your brand's recognisability in a consistent way.
03
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Brand positioning

04
Card bg brand positioning | SKINN BRANDING AGENCY

Brand positioning

DOES YOUR BRAND
STAND OUT?

Differentiate and create brand value that goes far beyond the money.
04
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Brand tribe

05
Card bg brand tribe | SKINN BRANDING AGENCY

Brand tribe

DO YOU LOOK
BEYOND YOUR
AUDIENCE?

Discover a basis for a deeper connection with your brand tribe.
05
Read more
Contact
SKINN ADAM 09040 | SKINN BRANDING AGENCY
LET'S DISCUSS IDEAS!
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges


+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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