The verbal identity is the language component of your brand. Our strategists determine the focus and how the story of your brand is told: what words and what tone are used.
On the basis of the chosen positioning, our strategists propose a selection of names with brand potential. The accompanying baseline fine-tunes the positioning, summarises the brand story and offers extra clarification if necessary.
Our strategists set to work with a small number of targeted words and create a hybrid system to communicate about products or services in a way that is completely recognisable and clear.
In order to connect with the chosen target group, our strategists develop a way of talking that is fully accessible to the intended target group. We make it our task to find the right tone. This way of talking becomes characteristic of the brand and makes it very recognisable.
Communication isn’t possible without text. Every brand story is written up in an appropriate manner by our copywriters, with guidance from our strategists, and adapted to the specific communication channel. Long and extremely short texts tell the story of your brand, in the right tone and aimed at the right target groups.