SKINN verbal identity branding | Skinn Branding Agency

Verbal
identity

branding
How the brand speaks
The verbal identity is the language component of your brand. Our strategists determine the focus and how the story of your brand is told: what words and what tone are used.

SERVICES
Naming & Baseline
Verbal system Tone of voice Copywriting
Verbal identity
NAMING &
BASELINE
On the basis of the chosen positioning, our strategists propose a selection of names with brand potential. The accompanying baseline fine-tunes the positioning, summarises the brand story and offers extra clarification if necessary.
TYLES brand name design concept | Skinn Branding Agency
Naming & baseline development for Tyles
Verbal identity
VERBAL
SYSTEM
Our strategists set to work with a small number of targeted words and create a hybrid system to communicate about products or services in a way that is completely recognisable and clear.
Skinn placeholder | Skinn Branding Agency
MeetDistrict terminology
Skinn placeholder | Skinn Branding Agency
Systemmm for Mmmelt
Skinn placeholder | Skinn Branding Agency
We are John & Jane
Skinn placeholder | Skinn Branding Agency
3D Investors
Tone of voice
TONE OF
VOICE
In order to connect with the chosen target group, our strategists develop a way of talking that is fully accessible to the intended target group. We make it our task to find the right tone. This way of talking becomes characteristic of the brand and makes it very recognisable.
STORO verbal identity tone of voice | Skinn Branding Agency
STORO speaks with a touch of humor
Verbal identity
COPYWRITING
Communication isn’t possible without text. Every brand story is written up in an appropriate manner by our copywriters, with guidance from our strategists, and adapted to the specific communication channel. Long and extremely short texts tell the story of your brand, in the right tone and aimed at the right target groups.
PAULINE krant copywriting fotografie verbal identity | Skinn Branding Agency
Editorial copy for Pauline
SKINN IMMOFRANCOIS Webdesign 2 | Skinn Branding Agency
Persuasive copy for Immo Francois
Skinn placeholder | Skinn Branding Agency
Short copy for Nightro
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Online storytelling for Chapter
Skills
Verbal expertise
Work
Brand experience
WORK
GILLEMORE Abracadabra shortcopy verbal identity | Skinn Branding Agency
Gillemore speaks with a magical touch
SKINN GROUPMONUMENT Photography Fotografie | Skinn Branding Agency
SENTIMENTALLY LOADED BASELINE FOR GROUP MONUMENT
DE PLANCKE HAARDEN brochure | Skinn Branding Agency
Brochure tagline for DE PLANCKE
Skinn placeholder | Skinn Branding Agency
Stylish language for Duet
SKINN UPSTAIRS Branding Typography Signage Typografie | Skinn Branding Agency
Subtle reminder for visitors of Upstairs Hotel
Work
Verbal identity
Services
Branding expertise
SERVICE
Brand strategy Graphic identity Verbal identity
Motion identity Imagery identity Online identity Sound identity
Spatial identity Brand experience
ALL SERVICES →
ABOUT
SKINN branding team antwerp | Skinn Branding Agency
40+ BRAND
EXPERTS →
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