The verbal identity is the language component of your brand. Our strategists determine the focus and how the story of your brand is told: what words and what tone are used.
SERVICES
Verbal identity
NAMING &
BASELINE
BASELINE
On the basis of the chosen positioning, our strategists propose a selection of names with brand potential. The accompanying baseline fine-tunes the positioning, summarises the brand story and offers extra clarification if necessary.
Naming & baseline development for Tyles
Verbal identity
VERBAL
SYSTEM
SYSTEM
Our strategists set to work with a small number of targeted words and create a hybrid system to communicate about products or services in a way that is completely recognisable and clear.
Tone of voice
TONE OF
VOICE
VOICE
In order to connect with the chosen target group, our strategists develop a way of talking that is fully accessible to the intended target group. We make it our task to find the right tone. This way of talking becomes characteristic of the brand and makes it very recognisable.
STORO speaks with a touch of humor
Verbal identity
COPYWRITING
Communication isn’t possible without text. Every brand story is written up in an appropriate manner by our copywriters, with guidance from our strategists, and adapted to the specific communication channel. Long and extremely short texts tell the story of your brand, in the right tone and aimed at the right target groups.
Editorial copy for Pauline
Persuasive copy for Immo Francois
Short copy for Nightro
Online storytelling for Chapter
WORK
Gillemore speaks with a magical touch
SENTIMENTALLY LOADED BASELINE FOR GROUP MONUMENT
Brochure tagline for DE PLANCKE
Stylish language for Duet
Subtle reminder for visitors of Upstairs Hotel
SERVICE