by skinn branding agency

Pauline,

love at first bite.

Bread in the

most honest way.

brand strategy
Listening, talking, observation / Brand analyse / Market research / Brand strategy / Digital strategy / Naming workshop
brand definition
Naming / Brand development / Photography / Copywriting / Storytelling / Signage / Brand imagery / Brand guidelines
brand experience
Packaging / Stationery / Art direction / Print design / Gadgets / Signage / Web development / Information architecture / Web design / User experience design / Interaction design / Interactive animations / Photography / Copywriting / Storytelling / Magazine concepts
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency

Slice of life.

The bakeries of St. Paulus are well-known for their love of bread. The passion for baking has been passed down from generation to generation in this family company. But a lot has changed since the idea to launch a private-label bread - Pauline - arose. Pauline is a range of artisanal, slow-baked bread, based on tradition and honest ingredients. Our aim? To launch Pauline as a brand that reflects the appetite and pureness of bread, by using fresh imagery, brand storytelling and a taste for simplicity.

Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency

A brand that speaks.

The goal was to achieve public brand awareness for Pauline and what better way to do so than to tell a story about this new brand? Using phrases, quotes, and one-liners on every medium available. The result is a brand that speaks, which is used to explain what Pauline stands for bread in its purest form. A periodical newspaper and a matching website, www.pauline-brood.be, were able to assist the brand.

Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency
Pauline - branding by skinn | by skinn branding agency